Perplexity for Research

Master Perplexity AI for business research — from basic searches to automated competitive intelligence pipelines.

10 lessons70 min total

Lesson sequence

Start at lesson one or jump to the problem you need to solve now.

Understand the difference between Perplexity's search modes and when to use each for business research.

Use Perplexity's focus modes — academic, writing, math, video, and more — to get domain-appropriate results.

Build and manage Perplexity Collections to organize ongoing research projects and share findings with your team.

Beginner7 min

Use Perplexity threads to conduct iterative deep-dive research — each question building on previous context.

Use the Perplexity API to build automated research pipelines — market monitoring, report generation, and intelligence feeds.

Learn to critically evaluate Perplexity's source citations — identifying bias, recency, and reliability.

Build systematic fact-checking workflows using Perplexity to verify claims before they reach reports or presentations.

Build a systematic competitive intelligence process using Perplexity — tracking competitors, pricing, and product changes.

Reusable prompt templates for common market research tasks — TAM/SAM/SOM, buyer personas, and trend analysis.

Connect Perplexity research into your existing tools — Notion, Linear, email, and AI agent pipelines.