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Build a systematic competitive intelligence process using Perplexity — tracking competitors, pricing, and product changes.
Read through the lesson, mark it complete when the concept is clear, then move to the next lesson in the sequence or jump back to the module map.
Start each new competitor with a structured profile thread:
Build a comprehensive profile of [Competitor Name] covering:
Save this thread to your competitive intelligence Collection.
Set a weekly reminder to run monitoring queries for each key competitor:
"What has [Competitor] announced or shipped in the past week? Check their blog, press releases, LinkedIn, and news sources."
This keeps your intelligence fresh without requiring you to track dozens of RSS feeds manually.
Pricing changes are often the most strategically significant signals:
"Has [Competitor] changed their pricing in the last 6 months? If so, how and what market signals might explain it?"
Look for pricing changes alongside product announcements — they often signal a strategic pivot.
Perplexity's Social focus mode is invaluable for this:
"Social: What are the most common complaints customers have about [Competitor] on Reddit and review sites like G2 and Capterra?"
These reveal positioning opportunities your competitor is leaving on the table.
Job postings signal where a company is investing:
"What engineering, sales, and product roles is [Competitor] currently hiring for? What does this suggest about their strategic priorities?"
A company hiring 10 enterprise sales engineers is building an enterprise motion. A company hiring ML infrastructure engineers is building internal AI capability.
After research, ask Perplexity to synthesize:
"Based on everything we've found in this thread, create a competitive battlecard comparing us to [Competitor] with: strengths, weaknesses, win conditions, and talking points."