Step 1: The Interview

What this step actually is

Before Launch Studio builds anything, it asks. A short set of plain-English questions — what your business does, what's eating your time, who's on your team — turns into the blueprint for the agent it builds next.

There's no form to fill out and no jargon to decode. You're not configuring software. You're describing a problem the way you'd describe it to a new hire on their first day.

Why an interview instead of a template picker

A dropdown of "agent types" forces you to translate your problem into someone else's categories. The interview does the opposite — it takes your words and matches them to a real template behind the scenes, then adjusts that template so it actually fits how you work.

That's also why the same four questions can produce very different results for two businesses in the same industry. The interview isn't scoring you. It's listening.

What comes out of it

Three things:

1. A rubric — the plain-language checklist the agent will be graded against later (Step 3). If you said "chase overdue invoices without being annoying," that becomes a real, checkable rule.
2. A cadence — how often the agent should run once it's live (daily, on a trigger, on demand).
3. A starting draft — the first version of the agent, ready to review in Step 2.

What to expect

• Takes about 2–5 minutes. Short on purpose — you can always refine later.
• Nothing is created yet. This step only captures your description; nothing runs or gets billed until you approve a draft.
• You can change your answers. If the first draft misses the mark, you go back and re-answer — you're not locked in.

Next up

Once the interview is done, you'll see the draft agent it produced. Step 2 covers what "launching" it actually means — and what stays cautious by default.